Creative Strategy
A selection of high-performing videos I developed during my time as Creative Strategist and Producer at Knotty, a women’s intimates brand. I led the full creative process from scripting to casting, directing, and filming, bringing each concept to life in-house.
2M+ Views
2M+ Views
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Performance Highlights:
ROAS: 3.5x
CTR: 2.1%
CPC: $0.45
CPM: $5.80
Thumbstop Rate: 42%
Period Underwear
Halloween Theme
New Release
Street Interview
ASMR
Creative Strategy for Knotty
Below are videos based on scripts I developed and briefed to a UGC creator for production. Each script was crafted with performance in mind; including multiple hook variations to support ad testing and creative iteration.
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